This Racialicious project turns the annoying Canadian Club Whiskey ads from this:
Basically, they are appealing to men who miss the days (whether or not they were born yet) of grabbing the asses of their secretaries, playing a few rounds at the all-white private golf club, and then going home to their wives, the happy homemakers who would mix them drinks, cook them dinner, and wait on them hand and foot. None of this women’s lib, civil rights, limp-wristed liberal bullshit that men are expected to follow these days. No, let’s go back to the days of rampant sexual harassment, before women could expect to be seen as equals and before the gays turned all those masculine men into pansies with waxed eyebrows. Let’s return to the days when men were men.
Into this:
Bad ass.
In other feminist advertising news, this imagery from Singapore is meant to convey the weight of emotional abuse. And it’s pretty damn effective.
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