Cheese is to be treated as junk food under new advertising rules for children’s television. Commercials promoting it will be banned during children’s TV programmes and those with a large proportion of young viewers.
The rules, which come into force this month, are part of a Government drive to reduce children’s exposure to foods high in fat, salt and sugar.
I get it, I guess, if you’re taking in blocks of cheese before bed every night it could have some negative effects on your health. Not to mention that I frequently tell Chef that I’d give up all sweets for the rest of my life if I could have a steady supply of artisan cheese in my fridge. Chef, being the cheese guy at work, has access to some excellent stuff that surprised the hell out of this cheese food product eater.
Much to the disgust of its makers, cheese is to be regarded in the same light as crisps, sugary cereals and cheeseburgers. In fact, under the criteria used by the Food Standards Agency to determine junk foods, such products are actually regarded as healthier than cheese.
But that’s just fucked up.
I have absolutely no problems with banning certain kinds of advertising during children’s programming, as the UK is doing here. Junk food, junk toys, junk ideas, they can all go. And before anyone pulls the parental responsibility card, no matter what kind of show you approve or disapprove of your kids watching, you can’t do a thing about the commercials.
Although if a clever commercial about Stilton would convince E to eat stinky cheese, I’d be all for it.
I read that this morning!
I think that cheese can be part of a healthy diet, although I don’t eat it. Mozzarella sticks are obviously a better snack for your kids than, say, Fudgesicles, but they’re still pretty effing bad for you.
Still, RIP, cheese “adverts.”
Good news is…
” Whey-hey for cheese!
The health-conscious often shun whole milk but a new study suggests that adults who favor full-fat dairy gain less weight over time.
Swedish researchers found that among more than 19,000 middle-aged women, those who had at least one serving of whole milk or cheese each day put on less weight over the next 9 years than women who consumed these foods less often.
(Reuters-New York)”
http://newsuk.wordpress.com/2007/01/04/caldwell-on-saddam-us-would-have-done-things-differently/
Although if a clever commercial about Stilton would convince E to eat stinky cheese, I’d be all for it.
Pop on some Wallace & Gromit and work him up to Wensleydale.
A friend of mine once asked me: if you were forced to give up either cheese or oral sex for the rest of your life, which one would you choose?
I’m still thinking about that one.
I hate the whole evil-food demonization. We are a proud family of cheese heads. There’s nothing wrong with cheese. There’s also no obesity epidemic, but that’s another rant.